1969
Vespa 50 Special
Sold in the years of maximum protest against society, from 1969, the Vespa 50 Special was proposed to the new generation with stylish changes which give it a “pleasantly modern” aspect
Marketed since 1969, the Vespa 50 Special was predominantly presented for the youth market with cosmetic changes to the handlebars, the headlamp, and the tail light. In 1969, the Vespa 50 Elestart was also launched. It kept the same design as the Special, but had an innovative technical adaptation: the electric ignition. From 1969 to 1973, Piaggio launched one its most famous campaigns: “Chi Mangia Le mele (Who ‘Vespas’ eats apples)” which referred to the success of the Vespa 50 special.
Source: https://vespanordic.com/
Source: https://vespanordic.com/
Dipasarkan sejak tahun 1969, Vespa 50 Special secara khusus ditujukan untuk pasar pemuda dengan perubahan kosmetik pada setang, lampu depan, dan lampu belakang. Pada tahun 1969, Vespa 50 Elestart juga diluncurkan. Meskipun tetap memiliki desain yang sama dengan Special, model ini memiliki adaptasi teknis inovatif: pengapian listrik. Dari tahun 1969 hingga 1973, Piaggio meluncurkan salah satu kampanye paling terkenalnya: “Chi Mangia Le mele” — “Siapa yang (naik vespa) makannya apel” mengacu pada kesuksesan Vespa 50 Special.